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For site owners, bloggers and small marketing teams
Pick a winnable keyword, fix the technical foundations, write to a brief and track whether it works.
Your plan
A quick read before you start, so you know what good looks like.
Guides & editorial
Topic clusters turn scattered posts into a focused content engine. In this guide, you’ll learn how to pick high-intent pillar topics, map supporting content with smart internal links, and close gaps competitors miss.
Guides & editorial
The pages that win in an AI-shaped SERP prove how they know—data, demonstrations, and accountable authorship.
Ranking starts with picking a query you can actually compete for — not the highest-volume one.
After this step: A target keyword with realistic difficulty.
SEO
The industry-standard SEO data platform — keyword research, backlinks, rank tracking, site audits and AI visibility in one suite.
Freemium · Free (Ahrefs Free); Lite $129/mo
Best for: SEO professionals, agencies and in-house marketers who need reliable keyword, backlink and rank data and will actually use it.
Consider another option if: You need occasional keyword checks only, want content-optimisation writing tools, or are price-sensitive — Ahrefs is priced for people who live in SEO data.
SEO
The value alternative to the big suites — keyword research, rank tracking, site audits and AI visibility at roughly half the price.
Free trial · $129/mo ($103.20/mo annual)
Best for: Freelancers, small agencies and budget-conscious teams that need real SEO tooling without Ahrefs-level pricing.
Consider another option if: You need the deepest backlink data (Ahrefs wins), want everything included without add-ons, or your team needs multiple seats on a tight budget — Core's single seat is limiting.
SEO
The all-in-one marketing suite — SEO, PPC, content marketing and competitor research in a single platform.
Free trial · $139.95/mo Pro (SEO Classic)
Best for: Marketers who span SEO and paid, content teams, and agencies that want one platform for multiple channels.
Consider another option if: You only need SEO data (Ahrefs or SE Ranking may suit better), you're a solo user on a tight budget, or you want simplicity — Semrush is the deepest and busiest of the suites.
Crawl errors and missing metadata cap what any content can achieve.
After this step: A clean technical audit with issues prioritised.
The desktop crawler that audits your site the way search engines see it — broken links, redirects, metadata and technical issues at scale.
Freemium · Free (500 URLs); $279/yr per user
Best for: SEO professionals and agencies doing technical audits, site migrations and ongoing crawl monitoring.
Consider another option if: You need keyword research or rank tracking (this is crawl/audit only), your site is small and occasional checks suffice, or you want a browser-based dashboard — Screaming Frog is a desktop app.
Optimising against what already ranks beats guessing at structure and terms.
After this step: A briefed, optimised draft.
SEO
Content optimisation and AI-search visibility — score your pages against what's ranking and track whether AI engines mention your brand.
Paid · $49/mo (billed yearly)
Best for: Content teams and SEO freelancers who publish articles regularly and want live optimisation scores plus briefs built from real SERP data.
Consider another option if: You publish rarely, need full keyword research and rank tracking in one tool, or want a free option — Surfer has no permanent free plan.
SEO
Content intelligence for teams that rank — grade drafts against what search engines reward, now including AI-search visibility.
Free trial · $129/mo
Best for: Content teams and agencies where article quality is a core growth lever and per-seat pricing would otherwise hurt.
Consider another option if: You need keyword research or rank tracking in the same tool, publish infrequently, or want a cheaper entry point — Surfer covers the basics for less.
Writing & Content
AI marketing content platform — on-brand copy, campaigns and images at scale, trained on your brand voice, products and audiences.
Free trial · $59/month
Best for: Marketing teams and agencies producing high volumes of blog posts, ads, emails, landing pages and social content that must stay consistent with a defined brand voice.
Consider another option if: You're an individual writer or small business on a budget (a general assistant or Grammarly costs far less), you want a free plan to try at leisure, or you only write occasionally — at $69 a month per seat, Jasper pays off through volume and brand control.
Writing & Content
AI writing assistant that fixes grammar, tone and clarity in almost every app you write in — plus AI agents for citations, plagiarism and AI detection.
Freemium · Free
Best for: Anyone who writes every day — professionals, students, non-native English speakers and small teams — who wants clean, clear, well-toned writing across email, documents and the web without switching tools.
Consider another option if: You need long-form content generated from scratch at volume (a dedicated AI writer fits better), you write mainly in languages other than English, or you can't install extensions on a locked-down work device.
Rankings take weeks — track positions so you know what's working.
After this step: Position data and a fix list for the next iteration.
SEO
The industry-standard SEO data platform — keyword research, backlinks, rank tracking, site audits and AI visibility in one suite.
Freemium · Free (Ahrefs Free); Lite $129/mo
Best for: SEO professionals, agencies and in-house marketers who need reliable keyword, backlink and rank data and will actually use it.
Consider another option if: You need occasional keyword checks only, want content-optimisation writing tools, or are price-sensitive — Ahrefs is priced for people who live in SEO data.
Marketing & SEO
Create SEO-optimized titles and meta descriptions that rank.
Freemium · Usage limits may apply· Beginner-friendly
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