Jasper

Jasper is an AI content platform built specifically for marketing teams. Where general assistants write in a generic voice, Jasper is designed around your brand: you teach it your Brand Voice, products, audiences and style rules once, and every blog post, ad, email, landing page and social post it produces follows them.

It started as one of the first AI copywriting tools and has since become a full marketing platform. Content is created in Canvas, a workspace for on-brand content; prebuilt Agents handle common marketing workflows end to end; Jasper IQ stores the brand context that governs every output; and an Image Suite creates and edits campaign visuals. Business plans add GEO tools for visibility in AI answer engines, translation and research agents, and a no-code builder for custom agents.

Jasper runs on several large language models fine-tuned for marketing work, and supports content in more than 30 languages.

How Jasper works

A typical workflow is:

1. Set up Jasper IQ: add your Brand Voice, upload knowledge assets (product docs, guidelines, past content) and define your audiences.
2. Start a piece of content in Canvas, or pick an Agent for a workflow like a blog post, campaign or product launch.
3. Give it a brief: topic, audience, channel and goal.
4. Review and edit the draft in the editor, using Remix or Rephrase to adjust sections.
5. Generate or edit matching images with the Image Suite.
6. Repurpose the piece into other formats and languages, then publish via integrations like Webflow or Google Docs.

Key capabilities

Canvas — The main workspace for creating on-brand content, from single assets to full campaigns.

Brand Voice — Jasper learns your tone and style so output sounds like your company. Pro includes 2 Brand Voices; Business is unlimited.

Knowledge and Audiences — Upload text, video, image, data or audio assets so outputs are grounded in your company's facts, and define audiences to tailor messaging. Pro includes 5 knowledge assets and 3 audiences.

Agents — Prebuilt agents for core marketing workflows on Pro. Business adds agents for complex work including GEO, translation and deep research.

Style Guide and Visual Guidelines (Business) — Rules that keep copy and imagery on-brand, with an x-ray view showing style-guide checks in the editor.

Image Suite — Generate and edit campaign images in natural language, replace or remove backgrounds, upscale, remove text from images and make images square.

Chat — A conversational assistant for research, ideas and quick tasks inside the platform.

Remix and Rephrase — Rework existing content for new channels, lengths or tones.

30+ languages — Create or repurpose content in more than 30 languages.

Jasper Studio (Business) — A no-code builder for custom AI agents and workflows.

Jasper Grid (Business) — Runs content jobs systematically at scale, row by row.

GEO and AI Optimization (Business) — Measures how your brand appears across AI answer engines and helps create content those engines cite.

Browser extension and integrations — Chrome and Edge extension, plus integrations with Webflow, Google Docs and Slack.

Jasper plans explained

There is no free plan. Jasper offers a 7-day free trial of the plan you choose, with full access to its features. A credit or debit card is required, and the plan is charged automatically when the trial ends unless you cancel before then. Jasper's terms state there are no refunds on cancellation, so treat the trial window as your only risk-free period.

Pro costs $69 per seat a month, or $59 per seat a month on yearly billing (about 20% less, with a 12-month commitment). It includes one seat, Canvas, agents for core marketing workflows, 2 Brand Voices, 5 knowledge assets, 3 audiences, the Image Suite, Chat, 30+ languages, the browser extension and integrations. Monthly billing can be cancelled at any time, and Jasper says monthly subscribers can pause for 30 days.

Business is custom-priced and starts with a 12-month commitment. It removes the brand-context caps and adds advanced agents (GEO, translation, deep research), Jasper Studio, Jasper Grid, Style Guide, Visual Guidelines, API access, SSO, SCIM, role-based permissions, admin controls and a dedicated account manager.

Some features run on credits shared across a workspace: API and MCP usage, Grid output rows, Research and Translation agent runs, and GEO Hub and GEO Agent runs. Core features such as Chat, Agents, Studio and IQ are included in Business plans without credits.

Who Jasper is for

In-house marketing teams — producing a steady stream of on-brand blogs, emails, ads and landing pages.

Agencies — keeping separate brand voices consistent across clients (Business for more than two).

Product marketers — launch content grounded in uploaded product knowledge.

Global brands — repurposing campaigns across 30+ languages.

Getting the most out of Jasper

Set up Jasper IQ before you write anything — the quality difference between a generic draft and an on-brand one comes from Brand Voice, knowledge and audiences.

Upload real product material as knowledge assets so claims are grounded in your facts, then still fact-check before publishing.

Use one long-form piece as the source and repurpose it into channel-specific assets rather than briefing each one separately.

Start the trial with a real brief and a calendar reminder to cancel if it isn't a fit.