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QuickBooks Online

AskZyro Pick

The small-business accounting standard — the software most accountants already know, now with AI bookkeeping built in.

4.2 / 5Freemium · FreeFinance & Accounting Verified 6 November 2026

Best for

Small and growing businesses — especially in the US and UK — that want cloud bookkeeping, invoicing, VAT or sales tax and reporting in one place, and that work with an accountant or bookkeeper.

Skip it if

You're a freelancer who only needs invoicing (cheaper invoicing tools cover it), you want predictable long-term pricing (QuickBooks has raised prices most years), or you're outside the regions QuickBooks supports well and need local tax features.

Web (cloud) · iOS and Android mobile apps (paid plans)

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Free plan: YesFrom: FreeTested: Pending

Independently researched · Pricing checked 6 November 2026 · 10-minute read

The 30-second verdict

QuickBooks Online is the safe default for small-business accounting — powerful, familiar to accountants and built to grow with you.

Its strengths are the basics done well: bank feeds that learn your categories, invoicing with built-in payments, solid reporting and, in the UK, HMRC-recognised Making Tax Digital for VAT and Income Tax. The new AI agents genuinely reduce the bookkeeping grind, though some are still beta or capped.

Read our full verdict ↓

The catch is cost. Intuit has raised prices almost every year, and the introductory discounts hide what you'll pay later. US Essentials is now $85 a month and Plus $140; in the UK, plans run from £10 to £123 plus VAT.

If you have an accountant, ask them first — if they use QuickBooks, it's usually the right choice. If you're price-sensitive or only invoice occasionally, compare Xero, FreshBooks or a free option before committing.

4.5

Output quality

4.1

Ease of use

3.8

Value for money

Best use case · Small-business bookkeeping, invoicing and tax with an accountant
Best alternative · Xero

Reviewed by AskZyro Editorial Team · 6 November 2026

Awaiting image

Product screenshot — QuickBooks Online in use — coming soon.

What is QuickBooks Online?

QuickBooks Online is Intuit's cloud accounting software for small and mid-sized businesses. It connects to your bank and card accounts, pulls in transactions automatically, and turns them into the books, reports and tax figures a business needs — profit and loss, balance sheet, cash flow, VAT or sales tax, and the records your accountant works from.

It is one of the most widely used small-business accounting platforms in the world, and its biggest practical advantage is that so many accountants and bookkeepers already know it. If you work with an accountant, there's a good chance they'll be comfortable in QuickBooks, and every paid plan lets you invite them in for free.

Over the past year Intuit has rebuilt much of QuickBooks around Intuit Intelligence, a set of AI agents that categorise transactions, reconcile accounts, chase payments, flag anomalies, estimate tax and answer questions about your numbers in plain language. Several of these features are still labelled beta and some are limited each month, so treat them as helpful assistants rather than a replacement for checking your books.

How QuickBooks works

A typical setup and monthly routine is:

  1. Connect your business bank and card accounts so transactions sync automatically.
  2. Review the bank feed: QuickBooks suggests a category for each transaction and learns from your choices.
  3. Send invoices and estimates; customers can pay by card or bank transfer inside the invoice with QuickBooks Payments.
  4. Snap receipts on the mobile app and log mileage as you go.
  5. Reconcile accounts at month end and review the profit and loss and cash flow reports.
  6. Prepare VAT (UK) or sales tax (US), or let your accountant do it inside your file.

Key capabilities

Automated bank feeds and bookkeeping — Transactions import automatically and QuickBooks learns how you categorise income and expenses, then matches and records them.

Invoicing and payments — Customised invoices and estimates, reminders and in-invoice payment by card or bank transfer through QuickBooks Payments.

Receipt capture and mileage — Photograph receipts on the mobile app and track business mileage.

Reports — Profit and loss, balance sheet and cash flow on every plan, with enhanced reports on Essentials and comprehensive reporting on Plus and Advanced.

Bills and bill pay — Track and pay what you owe suppliers; US plans include free standard ACH up to a monthly allotment, then $0.50 per transaction.

Multi-currency — Accept and make payments in different currencies (Essentials and above).

Projects and inventory (Plus and Advanced) — Project profitability, budgeting, stock tracking with purchase and sales orders, and class and location tracking.

VAT and Making Tax Digital (UK) — HMRC-recognised software that submits VAT returns directly to HMRC, with a VAT pre-file check that flags duplicates, missing transactions and inconsistent VAT codes. QuickBooks is also ready for Making Tax Digital for Income Tax.

Intuit Intelligence — AI agents for accounting, payments, customers, tax and projects: auto-categorisation, reconciliation, anomaly detection, late-payment chasing, scenario planning and plain-language questions about your numbers. Availability varies by plan and some features are beta or limited each month.

Advanced tools — Custom user roles, workflow automation, batch invoicing and expenses, Excel sync, unlimited classes and locations, and priority support and training.

Payroll — An optional add-on in both the US and UK.

QuickBooks plans explained (US)

Free — $0 a month with no credit card: 1 user, income and expense tracking, profit and loss, balance sheet and account reports, 1 connected bank and up to 2 invoices a month (unlimited if you enable QuickBooks Payments). It has no accountant access, no mobile app and no third-party integrations.

Simple Start — $38 a month. One user plus up to 2 accountants, automated bookkeeping, invoicing and payments, receipt capture, mileage, tax deduction tracking and general reports.

Essentials — $85 a month. Three users, enhanced reports, employee time on invoices, bulk invoicing, Payments AI and quarterly tax estimates.

Plus — $140 a month. Five users, comprehensive reports, budgets, project profitability, inventory and up to 40 classes and locations.

Advanced — $340 a month. Twenty-five users and 3 accountants, Bill Pay Elite with 1099 e-filing and approval workflows, construction and project financials, custom permissions, workflow automation, Excel sync, batch transactions and priority support.

US prices rose for Essentials, Plus and Advanced from 1 August 2026; Simple Start and Free were unchanged. New subscribers keep their starting price for the first six months. Intuit usually offers either 50% off for 3 months or a 30-day free trial — not both.

QuickBooks plans explained (UK)

UK plans are priced excluding VAT at 20%: Sole Trader Plus £10 a month (self-employed and landlords, MTD for Income Tax, no VAT returns), Simple Start £16, Essentials £38, Plus £56 and Advanced £123. UK payroll is an add-on from about £5 a month plus £1.50 per employee. UK customers get free phone, chat and screen-sharing support seven days a week. Introductory discounts are frequent and can be large, but the full price applies afterwards.

Who QuickBooks is for

Small businesses with an accountant — shared access is free and most accountants know QuickBooks.

US businesses — the broadest feature set, payroll and the largest app ecosystem.

UK VAT-registered businesses and sole traders — HMRC-recognised MTD for VAT and Income Tax.

Growing businesses — a clear upgrade path from Simple Start to Advanced without switching software.

Getting the most out of QuickBooks

Connect every business account on day one — the automation only works on complete data.

Review the bank feed weekly, not quarterly; correcting the AI early teaches it your categories.

Invite your accountant before your first VAT or tax deadline so they can check your setup.

Budget for renewals: price rises have been regular, and introductory discounts end.

What you can do with QuickBooks Online

Day-to-day bookkeeping

bank feeds categorised automatically

Invoicing and getting paid

card and bank transfer inside invoices

UK VAT returns

submitted directly to HMRC under Making Tax Digital

Self Assessment and MTD for Income Tax

sole traders and landlords

Project and job costing

profitability by project on Plus and Advanced

Working with an accountant

shared access to the same books

Key features

Automated bank feeds

transactions sync from connected accounts

AI categorisation

learns how you categorise income and expenses

Invoicing and payments

card and bank transfer payment inside invoices

Receipt capture and mileage tracking

on the mobile app

Reports

P&L, balance sheet, cash flow and custom reporting

Bills and bill pay

manage and pay supplier bills

Multi-currency

Essentials and above

Projects, budgets and inventory

Plus and Advanced

Making Tax Digital

HMRC-recognised VAT and Income Tax submissions (UK)

Intuit Intelligence

AI agents for reconciliation, anomalies and insights

Accountant access

invite accountants free on paid plans

Workflow automation and custom roles

Advanced

Pricing

Checked 6 November 2026

Free (US)

$0/month

Best for: Very new businesses

Includes: 1 user, income and expense tracking, P&L and balance sheet, 1 bank connection, up to 2 invoices a month (unlimited with QuickBooks Payments); no accountant access, mobile app or integrations

Simple Start

$38/month (UK £16 + VAT)

Best for: Sole traders and new businesses

Includes: 1 user plus up to 2 accountants, automated bookkeeping, invoicing and payments, receipt capture, mileage, general reports; UK adds VAT submission to HMRC

Essentials

$85/month (UK £38 + VAT)

Best for: Small businesses with suppliers

Includes: 3 users, bills, multi-currency, enhanced reports, employee time on invoices, bulk invoicing

Plus

$140/month (UK £56 + VAT)

Best for: Businesses with projects or stock

Includes: 5 users, comprehensive reports, budgets, project profitability, inventory, up to 40 classes and locations

Advanced

$340/month (UK £123 + VAT)

Best for: Larger and fast-growing businesses

Includes: 25 users, custom permissions, workflow automation, batch transactions, Excel sync, Bill Pay Elite (US), priority support

Sole Trader Plus (UK)

£10/month + VAT

Best for: Self-employed and landlords

Includes: 1 user, MTD for Income Tax, Self Assessment preparation, CIS; no VAT returns

Payroll

Add-on

Best for: Businesses with employees

Includes: Optional add-on in the US and UK; UK from about £5/month plus £1.50 per employee

Prices, allowances and available models can change. Shown in USD; taxes may apply.Official pricing

Strengths, limitations & watch-outs

What it does brilliantly

  • Most accountants and bookkeepers already know it
  • Free accountant access on every paid plan
  • Strong bank-feed automation that learns your categories
  • HMRC-recognised MTD for VAT and Income Tax in the UK
  • Clear upgrade path from sole trader to 25-user businesses
  • Large integration ecosystem
  • UK plans include free phone, chat and screen-sharing support

Where it falls short

  • Prices have risen most years — the US Advanced plan went from $200 to $340 between 2023 and 2026
  • Introductory discounts end and full price can be a shock
  • Several AI features are beta or capped each month
  • Higher plans get expensive for small teams
  • Free plan is very limited: 2 invoices a month, 1 bank, no mobile app
  • User limits per plan can force an upgrade as you hire

What to know before paying

  • Free (US): 1 user, 1 bank connection, 2 invoices a month unless QuickBooks Payments is enabled, no accountant access, mobile app or integrations
  • User caps: Simple Start 1, Essentials 3, Plus 5, Advanced 25
  • Inventory, projects and budgets require Plus or above
  • UK prices exclude VAT at 20%
  • New US subscribers keep their price for six months; renewal pricing can then change

Privacy & data

QuickBooks stores your financial data in Intuit's cloud. Control who has access with user roles (custom permissions on Advanced) and remove accountant access when you no longer need it. Review Intuit's privacy statement for how data is used for AI features.

Commercial use

Built for business use. Monthly plans have no annual contract and can be cancelled at any time. Introductory discounts are temporary and the full price applies afterwards. UK prices exclude VAT.

Alternatives to QuickBooks Online

If you need…

Cloud accounting, strong in UK/AU/NZ

Choose

Xero

Why

Comparable features, popular with UK accountants

If you need…

Invoicing-first accounting

Choose

FreshBooks

Why

Simpler for freelancers and service businesses

If you need…

Free accounting for very small businesses

Choose

Wave

Why

Lower cost, fewer features

If you need…

UK accounting and payroll

Choose

Sage

Why

Established UK alternative with MTD support

ToolFree planPricingOur score
QuickBooks Online (this review)LimitedFree4.2
XeroNo£7/month4.4
DextNo£24.17/month4.3
FreshBooksNo$23/month4.3
WaveLimitedFree4.0

More finance & accounting tools to consider:

Xero logo

Xero

Finance & Accounting

4.4

Cloud accounting with no per-user fees — bank reconciliation, invoicing, VAT and Making Tax Digital, payroll and the JAX AI assistant.

Paid · from £7/monthIntermediateVisit
Dext logo

Dext

Finance & Accounting

4.3

Receipt and invoice capture that reads your paperwork and publishes it into Xero, QuickBooks or Sage — no more manual data entry.

Free trial · from £24.17/monthBeginner-friendlyVisit
FreshBooks logo

FreshBooks

Finance & Accounting

4.3

Invoicing-first accounting for freelancers and service businesses — invoices, time tracking, proposals, expenses and projects in one place.

Free trial · from $23/monthBeginner-friendlyVisit
Wave logo

Wave

Finance & Accounting

4.0

Free accounting and invoicing for US and Canadian small businesses — unlimited invoices and bookkeeping on the free plan, with paid payments and payroll.

Freemium · FreeBeginner-friendlyVisit

QuickBooks Online in a workflow

Frequently asked questions

What is QuickBooks Online?+

QuickBooks Online is Intuit's cloud accounting software for small and mid-sized businesses, covering bookkeeping, invoicing, bills, reporting, tax and payroll add-ons.

Is QuickBooks free?+

In the US there's a free plan with 1 user, 1 bank connection and up to 2 invoices a month. Paid plans start at $38 a month in the US and £10 a month plus VAT in the UK.

How much does QuickBooks Online cost?+

US prices are Simple Start $38, Essentials $85, Plus $140 and Advanced $340 a month. UK prices are Sole Trader Plus £10, Simple Start £16, Essentials £38, Plus £56 and Advanced £123 a month plus VAT.

Does QuickBooks have a free trial?+

Yes. Intuit usually offers a 30-day free trial or an introductory discount, such as 50% off for 3 months in the US — you choose one, not both.

Did QuickBooks raise its prices?+

Yes. US Essentials, Plus and Advanced rose for renewals on or after 1 August 2026. Simple Start and Free were unchanged. New subscribers keep their starting price for six months.

Is QuickBooks HMRC-recognised for Making Tax Digital?+

Yes. QuickBooks is HMRC-recognised for MTD for VAT and ready for MTD for Income Tax, and submits returns directly to HMRC.

Which QuickBooks plan is best for sole traders in the UK?+

Sole Trader Plus (£10 + VAT) suits self-employed people not registered for VAT. If you're VAT-registered, you need Simple Start or above.

Can my accountant access QuickBooks?+

Yes. Paid plans include free access for your accountant — 2 accountant users on most US plans and 3 on Advanced.

How many users does QuickBooks allow?+

Simple Start 1, Essentials 3, Plus 5 and Advanced 25 users, plus accountant access.

Does QuickBooks do payroll?+

Yes, as an add-on in both the US and UK. UK payroll starts from about £5 a month plus £1.50 per employee.

Does QuickBooks track inventory?+

Yes, on Plus and Advanced, with purchase and sales orders.

What is Intuit Intelligence?+

Intuit Intelligence is QuickBooks' set of AI agents that categorise transactions, reconcile accounts, chase late payments, flag anomalies and answer questions about your numbers. Some features are beta or limited each month.

Is there a QuickBooks mobile app?+

Yes, on paid plans, for iOS and Android — including receipt capture and mileage tracking. It isn't available on the Free plan.

Can I cancel QuickBooks at any time?+

Yes. There's no annual contract on monthly plans, and you can switch or cancel at any time.

QuickBooks vs Xero — which is better?+

Both are strong. QuickBooks has more built-in AI and a larger US ecosystem; Xero is popular in the UK, Australia and New Zealand, with unlimited users on its plans. Ask your accountant which they use.

Is QuickBooks worth it?+

For most small businesses that need proper books and work with an accountant, yes. Budget for future price rises and compare alternatives if you only need invoicing.

Reviewed by AskZyro Editorial Team

We assess AI tools for output quality, ease of use, pricing, practical value and limitations. Where possible, we test tools directly and verify product and pricing details with the provider.

Last reviewed: 6 November 2026

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