Photoroom

Photoroom is an AI photo editor built for people who sell online. Take a product photo on your phone and it removes the background, cleans it up and places the product on a white background, a branded template or an AI-generated scene — ready for Shopify, Amazon, Etsy, eBay, Depop or social media.

It began as one of the best background-removal apps and has grown into a full visual studio for e-commerce. Alongside cutouts and retouching, it now generates AI backgrounds, shadows and lighting, puts clothing on AI fashion models, upscales images, and — on higher plans — turns product photos into video ads and product videos.

Photoroom's advantage is speed and consistency. Instead of booking a photographer for every new product, a seller can shoot on a kitchen table and produce a consistent, professional catalogue in minutes, including batch editing hundreds of images at once.

How Photoroom works

A typical workflow is:

1. Photograph your product on your phone, or upload existing photos.
2. Photoroom removes the background automatically.
3. Choose a white background for marketplaces, a template, or an AI-generated scene.
4. Add shadows, adjust lighting and retouch, or use AI Fashion Models to show clothing on a model.
5. Batch-apply the same style to your whole catalogue.
6. Export in the right size for each marketplace or channel, or create a video ad on Max and Ultra.

Key capabilities

Background removal — Clean, accurate cutouts for product, portrait and object photos.

AI Backgrounds — Generate realistic studio and lifestyle scenes around your product.

AI Fashion Models — Show clothing on AI-generated models without a photoshoot.

Batch editing — Apply backgrounds, sizes and styles to many images at once.

Retouching and enhancement — Remove objects, fix lighting and improve image quality with tools such as the Image Enhancer.

Templates and brand kits — Consistent layouts and branding across your catalogue and social posts.

Video for ads and product pages (Max and Ultra) — Video Ad Maker turns product photos into video ads with actors, music and voiceover for Meta, TikTok and YouTube, and product photos can be animated into product videos.

4K images and HD video (Ultra) — Higher-resolution output for heavy users.

Teams — Shared Spaces so a team can work from the same plan and credit pool.

API — Background removal and image editing for developers, sold as a separate subscription.

Photoroom plans explained

Photoroom has a Free plan and three self-serve paid plans, plus Enterprise. Each workspace ("Space") has its own plan, and paid plans work across mobile and web.

Free — limited features with lower AI credit and export limits. It's for personal, non-commercial use only, so business sellers need a paid plan.

Pro — $7.50 a month billed yearly. 8,000 AI credits and 1,000 exports a month, with AI Backgrounds and AI Fashion Models. Independent reviews put monthly billing at about $12.99.

Max — about $20.99 a month billed yearly. 25,000 AI credits and 3,000 exports a month, and adds video for ads and product pages. Monthly billing is around $34.99.

Ultra — $82.50 a month billed yearly. 75,000 AI credits and 10,000 exports a month, more video ads for heavy use, 4K images and HD video, with unlimited core tools.

Enterprise — usage-based pricing through a committed wallet in EUR, USD or GBP that can be spent across both the app and the API.

Pro and Max yearly plans include a 7-day free trial. Photoroom advertises savings of up to 88% on yearly billing.

How AI credits work

AI credits power the most advanced tools — video ads, product videos, model shots, AI backgrounds and AI edits. Your plan's credits form a monthly pool shared across your Space, renewed each billing cycle. Simpler generations use fewer credits than advanced ones, and the monthly allowance can vary by country or region. Exports also have a monthly limit by plan.

Photoroom API

The API is separate from the app plans — Pro, Max and Ultra don't include any API allowance. The Remove Background API costs $0.02 per image and the Image Editing API $0.10 per image, bought through monthly API plans. You can test with 1,000 watermarked sandbox calls a month on the Image Editing API and 10 free production calls on the Remove Background API, with no card required. Enterprise volume pricing starts from around 200,000 images a year.

Who Photoroom is for

Marketplace sellers — consistent white-background images for Amazon, eBay, Etsy and Depop.

Shopify and online store owners — professional product photos and lifestyle scenes without a studio.

Fashion and apparel brands — AI fashion models and on-model shots.

Social sellers and small brands — video ads and social graphics on Max and above.

Developers and platforms — background removal and editing at scale through the API.

Getting the most out of Photoroom

Shoot in good natural light against a plain background — better input means cleaner cutouts and fewer credits spent fixing images.

Build a template for each channel, then batch-edit new products to keep your catalogue consistent.

Start with the 7-day trial on a yearly Pro or Max plan, and set a reminder before it renews.

Choose Max only if you'll actually use video; for still images, Pro is usually enough.