Matterport

Matterport makes 3D virtual tours: you scan a property with a compatible camera — or just the phone in your pocket — and it stitches the scans into an interactive "digital twin" viewers can walk through, measure and explore from a link. It's the tool "virtual tour" usually means in property listings, and it's been part of CoStar Group since the $1.6 billion acquisition completed in February 2025.

The scale is hard to argue with: CoStar reported more than 14 million spaces digitised across 177 countries at the time of the deal. For estate agents it's the recognised name buyers already trust; the same technology serves insurance, facilities and construction documentation, which is where a lot of CoStar's investment is now aimed.

Two recent changes matter for buyers. In October 2026, Matterport restructured its plans: the cheap Starter tier ($12 a month) and the mid-range Business plan were removed for new customers, and the Professional plan became a ladder priced by how many "active spaces" you host. Existing customers reportedly keep their plans, but new subscribers now start at a meaningfully higher price than a year ago.

How Matterport works

A typical capture looks like this:

1. Scan the property with the Matterport app on iOS or Android, a supported 360 camera, a Leica BLK360 G1, or Matterport's own Pro2/Pro3 LiDAR cameras.
2. Upload and let the cloud process the scans into a navigable 3D model.
3. Edit the tour — set the start point, blur faces and sensitive details, trim scans, and add tags, labels, measurements and a highlight reel.
4. Add Property Intelligence if you want it: automatic room labels and dimensions, AI-generated property descriptions, defurnished views and shareable reports.
5. Publish — embed the tour on your site, share the link, or generate floor plans, photo galleries and video clips from the same scan.
6. Manage spaces in your account; your plan caps how many can stay live at once.

Key capabilities

Digital twin capture — Photorealistic 3D walkthroughs from phones, 360 cameras or dedicated LiDAR.

Dollhouse and floor-plan views — The signature zoomed-out model plus generated schematic floor plans.

Measurement and tags — Viewers and creators can measure rooms; tags attach notes, images and links inside the tour.

Editing tools — Start-location control, trim and blur tools, automatic face blurring and camera reflection removal.

Guided content — Highlight reels, AI-generated guided tours, video clips and instant photo galleries from one scan.

Property Intelligence — Automated room labels and dimensions, defurnish-your-property views, generated listing descriptions and detailed shareable property reports.

Collaboration — Team folders, notes, full-text and space search, data layers and import/export of tags.

Capture Services — Hire a Matterport professional to scan for you, available in hundreds of cities, on Enterprise.

Matterport plans explained

Matterport now sells two plans for new customers, in US dollars, plus a free tier with limited access via a "Try Matterport for free" link.

Professional — priced by the number of active spaces you host, with 10 user seats included. Independent tracking of the October 2026 pricing page puts 10 spaces at $90 a month billed annually ($108 billed monthly, $1,080 a year), stepping through 20 spaces at $125, 30 at $165, 50 at $245, 75 at $345, 100 at $430 and 150 at $585 a month on annual billing; 200 or more spaces is contact-sales territory.

Enterprise — custom pricing for larger teams: custom spaces and seats, SAML SSO, advanced user management, API/SDK access, audit logs and Capture Services for scanning by professionals.

The October 2026 change removed the Starter plan (about $12 a month for 5–20 spaces) and the Business plan (about $296 a month) for new customers — so if you only need a handful of tours a year, the effective entry price has jumped. A Pro3 camera bundle with a Professional 50 plan was also listed at $1,995 (down from $4,495).

Who Matterport is for

Estate agents selling mid- to premium properties — the tour buyers expect on bigger listings.

Letting agents and property managers — remote viewings and a visual record of condition.

Commercial property and facilities teams — documentation, not just marketing.

Photographers and scan providers — Enterprise tiers and Capture Services suit service businesses.

Who should look elsewhere

If you list occasionally and budget tightly, the old cheap tier is gone — phone-based tour apps or simple video walkthroughs may be enough. If you're a UK high-street agent doing volume lettings, check whether per-space pricing beats a local tour provider's flat rate before committing.

Getting the most out of Matterport

Count your live tours before choosing a tier — the plan caps active spaces, and archiving a tour frees the slot.

Start with your phone: the iOS/Android capture app is supported on Professional, so test the workflow before buying a Pro3.

Use the scan twice: floor plans, photo galleries and video clips all come from the same capture.

Label virtual tours clearly where required, and blur personal items — the blur tool and automatic face blurring are built for exactly that.