Keep your good finds.

For estate agents, realtors and property marketers

Market a property listing

Take a listing from write-up to promoted property — description, staged photos, a virtual tour and lead follow-up.

Steps
6
Tools
9
Free or free plan
6
Time
~1 day per listing

    Your plan

  1. 01Get the backgroundHow to Start a Business With AI · Will AI Take Over Programming Jobs
  2. 02Write the listingProduct Description · SEO Title & Meta
  3. 03Make the photos sellVirtual Staging AI · Canva
  4. 04Add a virtual tourMatterport
  5. 05Promote itInstagram Captions · Social Post Ideas
  6. 06Follow up every leadFollow Up Boss · Lofty
  1. 1

    Get the background

    A quick read before you start, so you know what good looks like.

  2. 2

    Write the listing

    A clear, benefit-led description and a search-friendly title get more clicks on the portals.

    After this step: A polished listing description and page title.

    Marketing & SEO

    Product Description

    Generate compelling product descriptions that drive sales.

    Freemium · Usage limits may apply· Beginner-friendly

    Marketing & SEO

    SEO Title & Meta

    Create SEO-optimized titles and meta descriptions that rank.

    Freemium · Usage limits may apply· Beginner-friendly

  3. 3

    Make the photos sell

    Empty or dated rooms put buyers off — staged visuals help them picture living there.

    After this step: Staged photos and social-ready graphics.

    AI virtual staging that turns empty or dated room photos into furnished listing images in about 10 seconds — from $16 a month.

    Paid · $16/month

    Is it right for me?

    Best for: Estate agents, realtors and property photographers who need furnished listing photos in seconds — especially for empty properties — without paying per-edit prices to a human service.

    Consider another option if: You stage properties rarely (the monthly credit reset wastes subscription value), you need editorial-quality hero shots a human retoucher would deliver, or you want staging inside a broader marketing platform.

    Image Generation

    Canva

    Beginner-friendly design platform with templates, stock media, AI tools, video editing, branding, presentations and social publishing.

    Freemium · Free

    Is it right for me?

    Best for: Creators, small businesses, podcasters, YouTubers, freelancers, marketers, teachers and anyone who needs attractive visual content without professional design experience.

    Consider another option if: Professional illustrators needing advanced vector control, complex branding systems, film editors working on large professional projects, users requiring advanced colour grading or detailed 3D design, and designers who want complete control over every layer.

  4. 4

    Add a virtual tour

    A 3D tour lets remote buyers walk through and filters out casual browsers before viewings.

    After this step: An interactive tour linked from the listing.

    Real Estate

    Matterport

    The standard for 3D virtual tours — scan a property with a phone or a LiDAR camera and publish an interactive digital twin buyers can walk through.

    Freemium · $90/month

    Is it right for me?

    Best for: Estate agents, realtors and property professionals who want the recognised 3D tour format buyers know — and who run enough listings a year to justify a per-space subscription.

    Consider another option if: You only need an occasional tour (the entry price rose sharply in October 2026), a simple video walkthrough would do, or you want staging rather than a scan of what's actually there.

  5. 5

    Promote it

    Social posts and an email to your list reach buyers who aren't checking the portals daily.

    After this step: Captions, posts and a listing announcement email.

    Social Media

    Instagram Captions

    Create scroll-stopping Instagram captions with hooks and hashtags.

    Freemium · Usage limits may apply· Beginner-friendly

    Social Media

    Social Post Ideas

    Generate 20 engaging post ideas for any social platform.

    Freemium · Usage limits may apply· Beginner-friendly

  6. 6

    Follow up every lead

    Fast, organised follow-up is what turns enquiries into viewings and offers.

    After this step: A CRM pipeline with no lead left unanswered.

    Real Estate

    Follow Up Boss

    Real estate CRM for agents and teams — lead capture from 200+ sources, automated follow-up, calling and texting, and built-in AI, priced per user with no contracts.

    Free trial · $69/user/month

    Is it right for me?

    Best for: US real estate agents and teams who want best-in-class lead follow-up — Smart Lists, Action Plans, calling and texting — while keeping their existing website and marketing tools.

    Consider another option if: You want an all-in-one platform with IDX website and managed ads included, you're outside the US, or your budget won't stretch past a simple contact manager.

    Real Estate

    Lofty

    All-in-one real estate platform (formerly Chime) — AI-powered CRM, IDX website, marketing automation and optional managed lead generation in one contract.

    Paid · Quote only

    Is it right for me?

    Best for: US real estate agents and teams who want their website, CRM, marketing automation and lead generation from a single vendor, and who are comfortable negotiating a quote.

    Consider another option if: You already have lead sources and a website you like, you want published pricing without a sales call, or you're outside the US where IDX/MLS integrations don't apply.

Make the plan yours.

Tell AI Chat about your situation and it can tailor these steps, suggest an order or help with the first task.

Tailor it in AI Chat

Directory listings are made by other companies; pricing and features can change, so check before you buy. Some links are affiliate links.