AI Visibility Checker
How visible is your site to AI?
Scan any domain for its DR, backlinks, AI Visibility Score, llms.txt status, schema health and top opportunities — in one instant snapshot.
Enter any domain and instantly see
AI Visibility Score
example.com
The complete guide to AI visibility & SEO health
Everything this snapshot measures, why each signal matters, and exactly how to improve it.
What the AI Visibility + SEO Snapshot measures
Search is changing. People increasingly get answers from AI assistants — ChatGPT, Claude, Perplexity and Google's AI Overviews — instead of scrolling a list of blue links. To be recommended by these systems, your website has to be findable, crawlable and machine-readable. This tool checks all three layers at once:
Authority
Domain Rating, backlinks, referring domains and spam score — the classic SEO signals that still drive rankings.
AI readiness
llms.txt, schema markup and AI crawler access — the newer signals that decide whether AI assistants can cite you.
Technical hygiene
HTTPS, meta descriptions, Open Graph tags and a clean heading structure that engines and LLMs rely on.
Your AI Visibility Score, explained
The score is a 0–100 figure built from eight technical checks. Each one is a yes/no signal that influences whether AI models can access and understand your pages. Here is what each check means and why it matters.
HTTPS
Your site must be served over a secure connection. AI crawlers and search engines distrust and often skip insecure (HTTP) pages, and browsers flag them as 'Not secure'.
Meta description
A concise, unique 120–160 character summary per page. AI models and search snippets use it to understand and preview what a page is about.
Open Graph tags
og:title, og:description and og:image control how your pages look when shared and help machines parse your core metadata reliably.
Structured headings
One clear H1 followed by logical H2/H3s gives content a machine-readable outline. AI assistants lean on this hierarchy to extract and quote the right sections.
Schema markup (JSON-LD)
Structured data labels your content (Article, FAQ, Product, Organization). It is one of the strongest signals for getting cited in AI answers and rich results.
llms.txt present
A file at yoursite.com/llms.txt that points LLMs to your most important pages. Increasingly used by AI assistants to navigate and summarise sites accurately.
llms.txt valid
Beyond merely existing, the file should follow the expected Markdown structure with clear sections and links so models can parse it without errors.
AI crawlers allowed
Your robots.txt should permit reputable AI bots (GPTBot, ClaudeBot, PerplexityBot, Google-Extended). Blocking them removes you from AI-generated answers.
SEO authority metrics, explained
Alongside the AI checks, the snapshot pulls third-party authority data. These are estimates, not exact numbers — use them as directional benchmarks you track over time, and to compare yourself against competitors.
Domain Rating (DR)
A 0–100 score of your backlink profile's strength. Higher DR generally correlates with the ability to rank for competitive terms.
Domain Authority (DA)
Moz's comparable 0–100 prediction of ranking ability. Useful as a cross-check against DR rather than an absolute figure.
Trust Flow
Measures the quality and trustworthiness of the sites linking to you — quality over raw quantity.
Backlinks
The total number of inbound links pointing at your domain. Volume matters, but relevance and quality matter more.
Referring domains
How many unique websites link to you. A hundred links from a hundred domains is far stronger than a hundred from one.
Spam score
An estimate of how risky your link profile looks. A high spam score can drag down rankings and signals a need to audit and disavow toxic links.
What is llms.txt?
llms.txt is a plain-text (Markdown) file placed at the root of your domain — yoursite.com/llms.txt. Think of it as a curated sitemap written for large language models. Instead of forcing an AI to crawl and guess at your most important pages, you hand it a clean, prioritised list with short descriptions.
It is an emerging standard, not yet universal — but as AI search grows, an accurate llms.txt makes it far more likely that assistants summarise and cite your content correctly. A minimal example looks like this:
# Your Company > One-line description of what you do. ## Docs - [Getting started](https://yoursite.com/docs/start): Set up in 5 minutes - [API reference](https://yoursite.com/docs/api): Full endpoint list ## Key pages - [Pricing](https://yoursite.com/pricing): Plans and limits
Schema markup for AI search
Schema is structured data (usually JSON-LD) that explicitly labels what your content is — an Article, a Product, an FAQPage, an Organization. Humans read your page and infer meaning; machines need it spelled out. Clean schema is one of the strongest levers for being extracted into AI answers and rich search results, because it removes ambiguity about what each page contains.
Start with the schema types that match your content: Organization and WebSite on your homepage, Article on blog posts, Product on store pages, and FAQPagewherever you answer common questions. Validate it with Google's Rich Results Test before shipping.
AI crawlers & your robots.txt
AI assistants rely on dedicated crawlers to fetch web content. If yourrobots.txt blocks them, you opt out of being cited in their answers. The most common AI crawlers today include:
- GPTBot (OpenAI)
- ClaudeBot (Anthropic)
- PerplexityBot
- Google-Extended
- CCBot (Common Crawl)
- Bytespider
To explicitly welcome them, your robots.txt can be as simple as:
User-agent: GPTBot Allow: / User-agent: ClaudeBot Allow: / User-agent: PerplexityBot Allow: /
How to improve your score — a checklist
- 1Serve every page over HTTPS and redirect HTTP to HTTPS.
- 2Write a unique 120–160 character meta description for each page.
- 3Add Open Graph tags (og:title, og:description, og:image) sitewide.
- 4Use exactly one H1 per page, then logical H2s and H3s.
- 5Add JSON-LD schema for your key page types and validate it.
- 6Publish a valid llms.txt that links to your most important pages.
- 7Allow reputable AI crawlers in robots.txt (don't block by accident).
- 8Earn quality backlinks from relevant sites to grow Domain Rating.
Frequently asked questions
Related tools to fix what you found
Hand-picked to act on this snapshot — not a random list.
LLMs.txt Generator & Checker
Generate a valid llms.txt so ChatGPT, Claude & Perplexity can read your site.
SEO Title & Meta
Write optimised titles and meta descriptions — fix the meta checks above.
Backlink Opportunity Finder
Find high-DR sites accepting guest posts to grow your authority.
Link Building Ideas
Proven strategies to earn quality backlinks and lift Domain Rating.
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