Get quoted by journalists
Paste a journalist's query and get a concise, quotable pitch — subject line, expert answer, bio and follow-up, ready to send.
Always personalise the draft before sending — HARO's new owners actively screen for generic AI responses.
HARO is back — and pickier than ever. Here's how it works now and how to write responses journalists actually quote.
After Cision shut down Connectively in late 2024, Featured.com acquired HARO and relaunched it in April 2025 — back to its original free, email-based format at helpareporter.com. Journalists post queries; sources get them in up to three daily email digests (morning, afternoon, evening); you reply by email before the deadline. If the journalist uses your answer, you're quoted — usually with your name, title and a link.
Join at helpareporter.com and pick the category emails matching your expertise — business, tech, health, lifestyle and more.
Skim each digest for queries you can genuinely answer. Only pitch where your expertise is a real match — relevance beats volume.
Send a tight, quotable answer before the deadline. Early, specific responses get quoted far more often than late thorough ones.
"Re: remote work study — data from 400 companies" tells the journalist instantly that you answer their question and bring receipts.
Journalists skim. If your opening line can be pasted straight into their article as a quote, you've done 80% of the work.
One real number, client result or lived detail beats three paragraphs of general commentary. Specific = credible.
Role, years, and one credibility marker (certification, notable client, prior press). Not your life story.
LinkedIn, an About page, published research or your company's press page — enough for the journalist to verify you're real.
"Happy to expand on a call or by email — [name], [role], [company]"
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