Question 1

What makes a good digital PR idea?

Accepted Answer

A good digital PR idea should be newsworthy, relevant to current trends, provide value to the target audience, and align with your brand's expertise. It should also be timely and have a clear hook for journalists.

Question 2

How do I pitch digital PR ideas to journalists?

Accepted Answer

Research journalists who cover your industry, personalize your pitch, lead with the most compelling angle, provide supporting data or examples, and make it easy for them to say yes by offering exclusive content or interviews.

Question 3

What types of content work best for digital PR?

Accepted Answer

Original research, industry reports, expert commentary on trending topics, thought leadership pieces, case studies, and data-driven insights tend to perform well. Visual content like infographics and videos also increase engagement.

Question 4

How long does it take to see results from digital PR?

Accepted Answer

Digital PR results can vary. Some campaigns generate immediate coverage, while others build momentum over weeks or months. Consistent effort and relationship-building with journalists typically yield better long-term results.

Question 5

Should I focus on specific publications or cast a wide net?

Accepted Answer

Start with targeted outreach to publications that reach your ideal audience, then expand. Quality over quantity matters—better to get featured in 3 relevant outlets than 20 irrelevant ones.

Question 6

What's the best time to pitch digital PR ideas?

Accepted Answer

Tuesday through Thursday mornings are generally best. Avoid Mondays (busy catch-up day) and Fridays (winding down). Also consider timing around industry events, seasonal trends, and news cycles.

Question 7

How do I measure the success of digital PR campaigns?

Accepted Answer

Track media mentions, backlinks, social media engagement, website traffic from PR sources, brand sentiment, and any increase in brand awareness or sales. Use tools like Google Analytics, Mention, or Ahrefs.

Question 8

Can small businesses compete with larger brands in digital PR?

Accepted Answer

Absolutely! Small businesses often have unique stories, local angles, and agility that larger brands lack. Focus on your niche expertise, local community involvement, and authentic brand story.

Question 9

What if journalists don't respond to my pitches?

Accepted Answer

Don't take it personally. Journalists receive hundreds of pitches daily. Follow up once after 3-5 days, refine your pitch based on feedback, and focus on building relationships over time rather than just pitching.

Question 10

How often should I pitch digital PR ideas?

Accepted Answer

Quality over frequency. Aim for 2-3 well-researched, personalized pitches per week rather than mass emails. Focus on building relationships and providing value rather than just asking for coverage.

Digital PR Ideas

Frequently Asked Questions